Tyco
Dyson Creative Challenge
Collaboration with Olivia Allen, Jacob Colvin, and Harriet Yea
Winning Team
A nine-day creative challenge with Dyson, my team were briefed to create a name and visual identity to support The Tyre Collective's new 'Capture-to-reuse' product along with campaign materials to build awareness of the tyre pollution problem.
The device captures tyre tread emissions, which is the second largest microplastic pollutant that contaminates our air, food, and water ways.
We created a campaign aimed at raising awareness of the issue, explaining how tyco is the solution, and where they can interact to help solve this issue.
We chose to partner with Royal Mail to introduce the tyco device to the public consciousness. They have a strong sustainability focus and are a well known British brand to raise awareness of The Tyre Collective's new product.
"Look for the tyco sign". At checkout, green 'o' is prominent whilst informing customer
Consistent use of tyco branding in partnership
Email calculates amount of microplastics saved from your parcel's delivery
Royal Mail Instagram showcase
